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Search Engine Optimization is the largest pillar of online marketing, but at what point do you call your business website fully optimized? Well, unless you make your business visible on the first page of powerful search engines like Google for the relevant keywords, you cannot get any meaningful traffic from search engines.
Google is obviously the largest and widely used search engine in the world, which makes it the biggest and most reliable area of operation for businesses that wish to advance their business presence online. But the most critical question that follows is how do you get your business website on the top?
The secret lies in implementing the best SEO practices and working with a smart local SEO company like Local Business Builders to outsmart your competition. But we will get to that in a minute or two, meanwhile, let’s take a quick look at some of the benefits of ranking top on the first page of Google.
When someone searches stuff on Google, it shows 10 results on the first page about that specific term. The returned results are based on a variety of issues such as backlinks, site speed, relevance, etc. So toping on the 1st page of Google results can be a perfect opportunity for your business.
Appearing on top Google results for a variety of keywords means more and more people get to discover what you do and you get to sell more of your services and products. However, it’s important to note that getting to the top of the results is just a half battle, staying on top is the second half.
Reports have indicated that websites on the first page Google Search engines results receive about 62% of the traffic while the second page receives 11%, the third page 8% and so on. And even on the first page, websites on top of the first page receive higher traffic than those ranked below. This clearly shows why your business website needs to be high up. Basically, appearing on top means more trust, which translates to more traffic and leads.
Appearing on top of the first page in Google doesn’t only boost traffic but also increases the authenticity of your business. It has been proven that web users believe that the first few websites to appear on Google search results page are more authentic in their respective industries. It’s simply a psychological game which you can take advantage of. So whether you run a large or small business, improving your ranking will increase your authenticity.
Improves Business Image
Higher search engine ranking means an improved business image in the eyes of potential clients. Some industries have fierce competition when it comes to grabbing the attention of potential clients online, and you might not attain the top rank within a short time. However, for your business to gain a respectable in the eyes of the customers and competitors, you need to put in a little more effort to make your business website rank on the first page of Google.
If you have tried leveraging SEO as a marketing tool, chances are you already know that it costs generally lower than other methods to generate a lead. This is because most of the traffic and leads that SEO generates come directly from the search engines. So the better your business website ranks the more potential it has. Additionally, toping on the search engine results effectively reduces your cost of advertising.
An SEO optimized business website is better than a pretty website
The digital landscape has dramatically changed over the last few years; however, SEO still remains an important and effective strategy. Today, however pretty or graphically appealing your looks, if it’s not SEO optimized, you have a very slim chance against your competitors. After all, it’s of no use having a pretty business website that no one visits.
By now you probably already understand that having an SEO optimized business website means more traffic and all the benefits that come with increased visibility. SEO focuses on creating keyword relevant and informative title tags and well-formatted meta descriptions, which increases the click-through rate.
Search Engine Optimization not only makes your website easy to navigate for search engines but also for users. SEO entails rearranging the architecture of your sites as well as the links to make the pages easier to find and navigate. In addition, SEO involves optimizing images, videos and graphics to facilitate faster load speeds and ease of navigation. The overall effect is an improved user experience, reduced bounce rates, ease of finding relevant information and higher ranking in search engines.
Unlike mere cosmetic features that some business owners add to their website, SEO designs, additions and adjustments provide quantifiable and trackable results. SEO agencies can track nearly every aspect of their SEO strategy such increases in traffic, rankings, and conversions. Optimizing your website will also allow you to see demographic information and user behavior enabling you to make meaningful changes as you go along.
If you have a pretty website with rich graphic features, chances are your website is quite slow. Having too many un-optimized images and graphics in an effort to make your website good looking also means the users have to wait for too long for these features load. Many times users will abandon slow loading pages for the next best alternative, which leads to high bounce rates and a drop in ranking in search engines.
A well-optimized website can also result into significant impressions, which translates to more exposure for your business website. Additionally, being on the first page for your targeted keywords courtesy of SEO helps users to boost the trustworthiness of your business and visitors start taking you seriously.
Lastly, a well-optimized website that goes beyond the pretty looks has its content woven around specific niche keywords that attract more traffic and leads. Unless your content is well optimized, both in structure, keyword density, and keyword positions, visitors will not find your pages. You also need to go below the surface and optimize the meta tags, taglines, links and so on.
The changes happening in the internet marketing niche today are too obvious to go unnoticed. More and more business owners are looking for local SEO agencies and digital marketing companies to work with because larger SEO companies don’t put in consideration of their unique needs that small and medium local businesses require.
Local SEO comes with the advantage of reaching out to your local audience as well as providing high-quality content. Regardless of the size of your business, if you already have an existing website, you need to optimize your content for your local content and your website as a whole for greater visibility to your local consumers.
Local SEO can also significantly reduce your internet marketing costs since you don’t have to pay the hefty international rates that bigger SEO companies charge. However, having mentioned that, there are a lot of websites and companies that outsource their SEO projects from countries like Philippines and India which are quite low in quality. So it’s important to work with a local SEO company that offers uncompromised quality. Let’s take a look at the benefits of working with a reputable SEO agency.
Are you looking to grow the online presence of your business? If that’s the case, we highly recommend that you work with a reputable SEO company. You might be tempted to try and handle your business website SEO with the hope of saving some costs, but this might not work.
In fact, handling your own SEO, especially if you’re not experienced might work against you. This is because growing traffic and improving ranking require specialized knowledge and experience in Search Engine Optimization and digital marketing. Small and medium businesses nowadays are continually discovering the benefit of working with SEO agencies, and here are the top five.
Working With a local SEO Company like Local Business Builders Saves Time
If you decide to take care of your own SEO, the very first thing you will notice is that it will take ages to achieve any meaningful results. SEO has numerous aspects that each needs a considerable amount of time if it has to be done correctly. For instance, if your business website has a blog section, you will need to regular updates with fresh, unique content every now and then, and that takes a lot of time; time that you could otherwise be directed to core the functions of your business area.
Additionally, SEO campaigns need to be an ongoing activity, and the moment you take a break, the gains you’ve made over the years might start to decline. Which is why you need a dedicated SEO agency to stick by your side for your entire digital marketing journey. After all, as a business owner, even without the SEO campaigns on your to-do list, you already feel like there are very not enough hours in a day.
Additionally, an SEO company or expert will assess properly optimize your business website to ensure that performs well when it comes to attracting and converting visitors. With this taken care of, your website will yield better results.
While you might know the basics of Search Engine Optimization and have read blog posts and articles about the topic for a while, you might not have actual experience in optimizing your business website. You might also be learning and trying different tactics on your website as you go along, but chances are this isn’t working so far.
We believe that the success of your business online should not be based on guesswork and experiments. If you’re not sure of what you’re doing, you might likely damage your site instead of actually making things better. For instance, link building is a good technique that can help boost the authority of your business, but if you do it the wrong way, you might be penalized or even dropped from the search engine results.
Partnering with the right SEO Company like Local Business Builders will ensure that you not only get the desired results but also emerge knowledgeable about how to handle some of the unexpected changes such as algorithm updates and even penalties.
Search Engine optimization, as you already know has become a very critical function to any serious business website seeking to gain some meaningful presence online. A few years ago, only some specific industries with huge levels of competition needed SEO to see their website appear on top the search engines. But today, pretty much any industry has serious competition and SEO has become fundamental to reach leads and potential clients.
Without a well thought out SEO strategy, your website may never get the exposure it requires to rank highly. A local SEO can help your website target the most appropriate keywords in your local niche as well as your local area. It will also help you to implement the strategies that will improve the visibility of your website.
Online marketing, or any kind of marketing for that matter, is purely about competition and brand awareness. And one of the most critical strategies for businesses that want to stay ahead of the game is to keep tabs on their competition. The SEO companies and experts are more knowledgeable in the SEO and digital marketing field and can analyze your closest competition and provide feedback on the best ways of outsmarting them. They will also diagnose the weaknesses in your website and enhance its strengths.
As you can see, hiring an SEO agency like Local Business Builders is way more beneficial and advantageous compared to attempting to do it yourself. It will save you time and money, improve your ranking and visibility in search engines, bring more business opportunities and offer the desired effects to your business. If you’re looking for a reputable, experienced and result oriented SEO agency, give us a call today and let’s get the guesswork out of the way.
Call us now to get started ranking your website 713-352-0679